Any chance for an EU "swag store"?

The store has some nice items, and I like the idea of supporting with some cool gadget instead of a straight up donation; however between shipping and, most likely, duties and taxes, stuff turns out to be quite expensive for EU users.

Since, as far as i understand, lichess is already an Europe based service, is there a chance also for some partnership with a EU based store too?!

Seems pretty easy to set something like this up, unless there is an exclusive deal with the swag store. I googled and immediately found this (and there are more and may be better options for sure) : www.spreadshirt.de/start-verkaufen-C5780
Buying in the US is a big hassle for us europeans.

I don't understand the swag store. Why does lichess only get $5 of a $43 hoodie?